Information architecture is the process of structuring information, typically based on specific interaction objectives. Yet as interaction design is increasingly seen as the extension of a brand experience, interactions themselves can become identity driven. This has implications for any content segmentation, which itself becomes an integral aspect of an identity program. The brand strategy can determine where, when and how to surface any type of information.
structure
Urban constants and variables
The urban environment is a container of information. Anything can be treated as information, in as far as it is quantifiable.
As Aldo Rossi points out in The Architecture of the City, the city consists of Urban Artifacts, the constants in the changing urban fabric. As an adaptive construct, the city contains both constants and variables. The constants, however large or small, tangible or intangible, provide a parametric framework through which the city defines itself.
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