Search: from tool to content platform

There is a shift happening in search. In my last post, I tried to make the case that web content is becoming more decentralized, with aggregators (RSS readers, search engines, and social networks) playing an increasingly large role for the way that we absorb information online, and that this tendency presents new opportunities for the design of information. With this decentralization (or centralization, depending on your perspective), search engines themselves are changing from navigational tools to content platforms.

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Observations on media and site

As sited media becomes more pervasive, it is also increasingly seamless. Integrated with architecture, it no longer appears as a singular anomaly or product, and instead as an interpretive layer—draped over the physical landscape and augmenting our experience of the concrete and tangible. Unlike location-aware mobile media, sited media has the potential to not merely reference, but rather create places.

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