Search: from tool to content platform

There is a shift happening in search. In my last post, I tried to make the case that web content is becoming more decentralized, with aggregators (RSS readers, search engines, and social networks) playing an increasingly large role for the way that we absorb information online, and that this tendency presents new opportunities for the design of information. With this decentralization (or centralization, depending on your perspective), search engines themselves are changing from navigational tools to content platforms.

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