The Allure of Simulation

Google Maps recently launched its latest feature, a panoramic, street-level view of several major US cities. Despite not being the first of its kind, this is the most satisfying street-level simulation I have seen. In particular, what Google has brilliantly solved is the question of navigation and performance, once again demonstrating the importance of execution. Yet, beyond technical sophistication, my interest lies in the artifact created by this new type of visualization.